Olive Software On-Demand Webinar

Reaching the "Always-On" Gen X and Gen Y Consumer –
A look at the future of newspaper sales and marketing

Mindy Hull, Director of Education - The Americas, Financial Times discusses how to
reach the next generation of newspaper consumers.

In this on-demand webinar, Ms. Hull will cover:

  • Future of the Print News Business
  • FT Electronic Edition & Education Program Objectives
  • Background to Date, FT Electronic Edition & FT Education Portal
  • IP Access & Strategic Opportunities
  • Skyscraper & Tower Advertising Opportunities
  • Blogs/Forums/Online Communities & Strategic Opportunities
  • Blog/Forum/Online Community Pilot Tactics
  • Blog Maintenance and Vendor Information
  • Strategic Alliance Opportunities

To access the presentation from this webinar, please complete the following form:

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