Olive Software On-Demand Webinar

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Targeting Niche Audiences with Magazine Electronic Editions

Dennis O'Connor, Publisher, Heavy Duty Trucking discusses how to successfully promote an electronic magazine to a very niche audience of readers.

In this on-demand webinar, Mr. O'Connor will discuss how HDT:

• Promoted the electronic edition
• Focused on timely new product news
• Repurposed the print publication
• Increased the shelf life of its publication
• Channelled readers to advertisers
• Leveraged an internet response service

Download the presentation.