Olive Software On-Demand Webinar
Download PresentationMarketing Your Digital Newspaper
Chris Lavelle, Director, Web Site and Internet Operations, East Valley Tribune, discusses how to effectively market the digital edition of your newspaper.
In this on-demand webinar, Ms. Lavelle presents an overview of the marketing strategies that have proven successful at the East Valley Tribune, and shares insights on marketing either a new digital edition or improving the circulation of your existing online edition. The presentation includes using free preview editions, leveraging your print edition as a launch tool, and utilizing community resources to build product awareness.