Olive Software On-Demand Webinar

Marketing Your E-Edition
(Maximizing the Value of Your Content)

Peter Spielvogel, Director of Product Marketing at Olive Software, will discuss proven strategies and best practices for marketing and monetizing both e-edition and archive products.

In this webinar you will how to:

• Incorporate e-edition and archives into your NIE program
• Use hybrid subscriptions effectively to boost 7-day circulation
• Attract additional subscribers by properly positioning your online offerings
• Grow the audience for your e-editions by using search engines
• Boost ad revenues by cross promoting your e-edition and other online properties
• Use e-editions to reduce printing and distribution costs for remote subscibers

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