Olive Software On-Demand Webinar

How to Use eMarketing to Deliver Targeted Messages to Your Subscribers

Meghan Curtin and Tanya Petroff, marketing experts from Informz, discuss several examples of how customers successfully used Informz email marketing to reach their subscribers and deliver targeted, customized messages. The presentation covers the latest in email marketing tools, techniques, and technologies as they apply to publishers of ABC- and BPA-compliant electronic editions.

In this on-demand webinar, you will learn how to:

deliver personalized and targeted content to your subscribers based on their reading preferences
establish a two-way conversation between you and your subscribers
up-sell existing subscribers and boost renewal rates
reach new audiences and increase the number of e-edition readers
promote special editions or advertising sections
track open and click-through rates in real-time
ensure CAN-SPAM compliance

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