Educational institutions and instructors need to promote their knowledge and frequently publish their research findings in academic journals. It becomes increasingly important to them to make their content available online in a digital format to reach new and existing audiences through multiple channels. Before Olive, most approaches to digitizing printed content and optimizing it for the web were manual and therefore very costly. Free digitization offers from numerous companies have hidden costs in the form of exclusivity agreements that limit your ability to use your own content as you choose, now and into the future. Olive’s technology sets publishers free to leverage their properties in any way they choose.