Books and Journals

Book and Journal publishers increasingly need to make their content available online in a digital format to reach new audiences through multiple new channels. While increasing amounts of newly published content are “born digital,” most book and journal content was originally created for print, and even for many “born digital” publications, the workflow used to generate material is still based on that used for hardcopy.

Before Olive, most approaches to digitizing printed content and optimizing it for the web were manual and therefore very costly. Free digitization offers from Google and other companies have hidden costs in the form of exclusivity agreements that limit your ability to use your own content as you choose, now and into the future. Olive’s technology sets publishers free to exploit their properties in any way they choose.

Automatic Microcontent Generation

Olive ViewPoint offers a complete technical solution for publishers to automatically transform their content into richly-tagged XML components. Transforming content to a reusable XML-based digital format allows publishers to deliver their product in new formats such as Blackberry, iPhone, cell phones, PDAs, and other hand-held devices, as well as through many emerging websites and portals geared toward selling digital books.

Metadata Improves Searching

Olive understands the structure and semantics of electronic, paper, microfilm, and microfiche documents. During digitization, Olive extracts or creates metadata that adds context to the content and enables searching across many different criteria. The granular metadata Olive generates greatly improves a document’s “findability” in search engines, leading to more Web traffic for your publications and higher sales.

Browser-Based Reading Experience

ViewPoint provides an intuitive browser-based reading platform that makes reading books online fun and easy. Customization options enable publishers to deliver their content as they choose, reinforcing their brand or aligning with the content.

Searchable Content Expands Readership

The major search engines understand Olive’s XML, so you can choose to expose your content in their search results. Olive provides relevant components so people are more likely to find the information they are seeking. This means you can attract customers to the information you want to share, and then allow them full access to your content after they pay. Several very profitable newspaper archives, such as The Oklahoman, The Guardian, The Scotsman, Sydney Morning Herald, and Irish Times use this model successfully.

Integration With Existing Systems

Olive’s open and flexible architecture fits seamlessly into existing publishing information technology environments. This means you can use your existing authentication, DRM, and e-commerce systems. In addition, by publishing online, you can better understand your customer’s interests and how they use your products by tracking what they read using either Google Analytics (packaged with Olive) or your own statistical and analytics package.

Benefits to Publishers

• Maximize the value of your content - leverage it in new ways to attract new customers and enter new markets
• Increase your readership - expose your content to search engines while preserving the rights to sell access as you choose
• Increase revenue - use different business models to distribute your content through multiple channels in different ways- books vs. book components, customized chapters from different books, mobile offerings, content syndication, access to individual chapters, articles, or sections, etc.
• Control your digital destiny - own all rights to use your content and ensure that other companies don’t profit from your content assets more than you do
• Bring new life to out of print books by digitizing them and turn previously unprofitable titles into new sources of revenue