Digital Strategy Briefs
Publishers are constantly looking for ways to grow revenue, add new subscribers, and increase content engagement to drive brand loyalty. These briefs were created to share best practices and working digital strategies shared by your peers to achieve these goals.
McClatchy’s Secrets to Turning Expense into Revenue
Despite sluggish and declining newspaper subscriptions, McClatchy, a U.S. news and information leader, has experienced growth and an increase in advertising revenues by 250% in the first quarter.
The Denver Post’s Finding Dory Contest Nets New Subscribers
Reimagining the execution of a cross-media contest and timing it just right, The Denver Post netted more than 5,000 entries and increased digital activations for its eEdition.