Leveraging Olive Software’s HTML 5 based Olive Dynamic Newsstand, Active Paper Archive and Olive Dynamic Book platforms, publishers now have the ability to take advantage of the infinite and interactive nature of digital storytelling within their high engagement print replica products.
The loyalty and engagement dynamics of both print and digital replica are well known but have rarely been capitalized on. They have suffered from being limited to statically defined content trapped in print layouts. With SmartLayers, publishers are liberated from that static experience of print under glass. They are free to place the best of their interactive content right within the print experience.
Commonly, web pages suffer from very low engagement. With average time on site and pages per visit hovering around 1.2 min and 2 PPV respectively, digital only assets lack the context and curated experience of the print publication that their eEdition inherits.
With SmartLayers, publishers have the ability to maximize engagement… both in the print replica edition as well as with their digital assets that often may garner large “drive by” audiences but lack meaningful engagement.