Book publishers are quickly realizing the need to adjust their channel strategy and avoid becoming overly reliant on one or two major retailers. Olive Dynamic Book (ODB) is the solution that can radically improve the one channel publishers have 100% control over: their direct-to-consumer (D2C) channel.
The ODB platform empowers publishers to establish a compelling direct channel for their readers. Thanks to ODB, publishers enjoy the many benefits of the D2C model while readers gain access to premium editions provided exclusively on the publisher’s website.
ODB coexists with a publisher’s existing retail distribution model. In fact, ODB helps publishers leverage their retail distribution efforts and establish a direct relationship with many of those indirect customers they’re currently unable to reach.
The ebook market is currently stuck in neutral. Ebooks are nothing more than “print under glass” and rarely leverage the powerful capabilities of the devices they’re read on. Many publishers tried to address this with native app experiments; those publishers were forced to abandon their existing production workflow models and expenses often exceeded revenue.
The ODB platform features SmartLayers, Olive’s latest innovation that enables publishers to move beyond “print under glass” while still preserving their existing workflow models. SmartLayers is a lightweight, post-production tool publishers and authors use to create premium, dynamic editions of the static versions of the ebooks they sell everywhere else.
The combination of ODB and SmartLayers lets the publisher treat each book page like a web page. Videos, photo galleries and even complete web pages can be added to the deluxe ODB edition, creating a compelling reason for consumers to buy direct.
ODB also features unmatched social capabilities. In addition to going beyond simply sharing via email, ODB also enables publishers to create social groups within the book. Publishers can now serve bookclubs and community reading groups with in-book social services, a unique innovation of the ODB that can’t be found on other ebook reading platforms.
Data is at the heart of ODB. Retailers are constantly gathering data about readers but they’re not sharing it with publishers. ODB includes an analytics service that puts publishers in charge of their data. With ODB publishers will finally understand how their content is being consumed, where readers spend the most time in it, what search phrases are most popular, etc. In short, publishers have all the information they need to address customer needs and build even better, more engaging books in the future.
Thanks to our platform-independent approach, consumers have the flexibility of reading their ODB books on any modern device on all popular platforms (e.g., Windows, Mac, iOS, Android, etc.). Click the image below to test drive ODB on your laptop, tablet or phone.
Olive’s innovative technologies are used by millions of readers every year. ODB is the solution publishers need to distinguish their products from the competition and create a compelling D2C channel. Click here to learn more and schedule an assessment of how your products can leverage ODB to create a better solution for your customers.
• Compelling D2C Solution: Continue selling static ebooks through retailers while you use ODB to create deluxe, SmartLayers-enabled, editions that can only be purchased directly from you, the publisher.
• Platform Independent Technology: Leveraging the power of HTML 5 and open web standards, set your eBooks free with portability across platforms and devices. Let your customers read wherever, however and whenever they want.
• Analytics: Robust analytics capabilities providing insight into how your readers are engaging with each publication, what they like, what their reading habits are and providing knowledge of how to build even better content in the future.
Savas Beatie is a military history book publisher and early adopter of the ODB technology. Leveraging many of the unique features of ODB, they are developing premium editions of some of their titles for direct-to-consumer sale on their website. Click here or on the image below to watch a webinar on why Savas Beatie chose ODB and how they’re leveraging the platform.
Olive’s Dynamic Book technology enables Savas Beatie the opportunity to develop a direct product offering for readers that goes beyond what they can get via the major eBook retail outlets. They also gain the benefit of establishing a direct relationship with their readers both within the enhanced eBook via ongoing updates, as well as the ability to continually market to their customers directly.