Press Release
Southern Living At HOME Accelerates Growth with Olive Software
Catalog’s digital edition enhances sales consultant productivity, catalog’s reach
Denver, Colorado, August 19, 2008 – Southern Living At HOME is using Olive Software’s ActiveMagazine solution to offer a digital catalog that reaches buyers and supports sales associates across the US. Hundreds of thousands of consumers tap into this new resource to view the available assortment of exclusive line of hand-painted and crafted home décor accessories.
The Southern Living At HOME party planning company launched in 2001 has built a vast audience of loyal customers. When the catalog went digital it was an instant hit, resulting in millions of page views. Independent consultants, who sell to people interested in beautifying their homes, can now provide prospective customers access to the entire product line by offering a link to the online catalog.
“As we offer exclusive and high quality products, it is important that our digital edition partner, Olive Software, provides the same quality of services,” said Southern Living At HOME Director of Marketing and Field Development, Gary Wright. “The digital catalog provides instant access to our customers, and also supports our effort to recruit new sales associates.”
“The Southern Living At HOME digital catalog achieved extraordinary adoption as measured by number unique visitors, visit length and number of page views,” commented Yuval Rachmilevitz, CEO, Olive Software. “We are excited about the level of end user engagement and the resulting business impact – demonstrating how a great brand can leverage cutting edge technology to advance its business.”
To view the latest issue of the Southern Living At HOME catalog, visit:
http://www.southernlivingathome.com
About Southern Living At HOME
Launched in January 2001, Southern Living At HOME is one of the fastest-growing party plan companies in the history of direct sales. Inspired by its Consultants and by Southern Living magazine, the company designs products for decorating, entertaining, and organizing. Southern Living At HOME is a division of the Southern Progress Corporation, a subsidiary of Time Inc. and Time Warner.
About Olive Software
Olive Software (www.olivesoftware.com) is the leading provider of digital edition and digital archiving solutions for the publishing industry with more than 250 publishers and 650 titles worldwide. Olive’s solutions enable newspapers, magazines and other content publishers to cut printing and distribution costs, boost online traffic, and create new markets and revenue streams.
Media Contacts
Sasha Frey
Marketing Director, Olive Software
+1 720.747.1220
sashaf@olivesoftware.com
Gary Wright
Director of Marketing and Field Development, Southern Living At HOME
+1 205.445.7269
gary_wright@timeinc.com