Press Release

Olive Extends Its Mobile Offerings with Informz Text Messaging Solution

Headlines and Notification Keep Customers Informed

Santa Clara, California, January 23, 2008 – Olive Software, a global leader in electronic publishing and digital archiving technologies, extends its mobile offerings on Blackberry, iPhone and other handheld devices with new text messaging capabilities provided by Olive’s partner, Informz, the leader in eMarketing solutions. Publishers can now reach their customers on the go with breaking news headlines or other notifications. The text messages link seamlessly to the full digital edition, which users can access on their mobile devices.

Olive’s new text messaging capabilities allow users to receive notifications from publishers with a link to their electronic edition. They can view the full edition or a text-only version, depending on user preference or technical constraints such as bandwidth and screen resolution. Publishers rely on Olive’s microcontent platform and article-level segmentation to repurpose their articles for display on mobile devices.

For more immediate notification regarding availability of electronic editions, users can register to have the publisher send a text message in addition or instead of the current process of sending an email using an integrated package such as Informz.

“Olive is providing its publishing customers and their online readers a new channel to receive news and other notifications. This aligns us with the growing trend of people relying more on their mobile devices for real-time information access,” said Yuval Rachmilevitz, President and CEO of Olive Software. “The combination of mobile content and text message notification will allow publishers to create new business models and a completely new channel through which to deliver content to their on-the-go subscribers.”

“Informz introduced their text messaging solution in the spring and we have had several customers in various industries take advantage of our new offering to send immediate notifications. Offering text messaging to Publishers to send immediate notifications to their readers made a lot of sense in today’s fast-paced world,” said Joseph Tyler, CEO at Informz. “We are looking forward to welcoming Publishers to take advantage of our text messaging solution to let their readers receive their digital editions via text message as soon as it becomes available.”

Publishers already benefiting from Olive digital publishing solutions include Time Inc., ESPN, Reed Business Information, Hearst Business Media, Newport Communications, and many others. They will now be able to deliver their content to the global community of over 9 million Blackberry users and 1 million iPhone users.

About Olive Software
Olive Software (www.olivesoftware.com) is the leading provider of digital publishing solutions that allow organizations to publish rich, interactive and searchable media by automatically transforming documents into intelligent content components, or microcontent. By unlocking the information within documents, Olive better enables publishers to meet the immediate demands of the evolving Web, empowering them to redefine traditional markets for their information. Olive Software is based in Santa Clara, California, with sales offices in New York, Washington DC, Denver, San Diego, and London, and R&D facilities in Israel.

About Informz
Informz (www.informz.com) is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, online fundraising and payment, online event registration and sales prospecting.

Media Contacts:

Marina Rosales Greenwood
Activa PR for Olive Software
+1 415.776.5350
marina@activapr.com

Sasha Frey
Marketing Manager, Olive Software
+1 720.747.1220
sashaf@olivesoftware.com

Tanya Petroff
PR Manager, Informz
+1 518.691.0071
petroff@informz.com