Press Release
Olive Software Converts Smoke Signals Into Digital Content
Company Sponsors High School Journalism Contest, Provides Winner Digital Archive
Santa Clara, California, MAY 24, 2007 – People might not be able to decipher smoke signals right now, but once Olive Software digitizes archives of the Choctawhatchee High School paper, Smoke Signals, winner of the Emerald Coast Public Relations Organization (ECPRO) Student Public Relations & Media competition (SPRMC), readers will be able to access all the future issues online. Olive Software and one of its customers, The Northwest Florida Daily News, are sponsors of the competition that recognizes excellence in the fields of print journalism, yearbook publication, broadcast and public relations. Open to all middle and high schools within Okaloosa and Walton counties, the SPRMC was founded by the members of the Northwest Florida Press Club and taken over by ECPRO four years ago.
“Olive is proud to be counted among the supporters of student journalists and excellence in reporting and writing,” said Peter Spielvogel, Director of Product Marketing of Olive Software. "We believe competitions such as these can help reinforce the important role newspapers play in our society and promote awareness of journalism careers among a new generation of students.”
Olive will use ActivePaper Daily, its electronic publishing application, to transform future issues of the Choctawhatchee High School Smoke Signals, into a convenient online version. Smoke Signals will be available over the Web to anyone, anywhere, at any time through a browser. ActivePaper Daily preserves the entire newspaper electronically, in its original print format, and enables readers to search and access all components, including articles, photos, and ads.
Olive Software has created electronic editions and digital archives of newspapers for customers around the world. Papers such as the Irish Times, The Financial Times, Denver Post, the Times of India, Sydney Morning Herald, and The Scotsman rely on Olive Software to monetize their content, making it accessible to wide audiences ranging from corporate users to web readers to students.
“This is just one more step in the evolution of the newspaper industry,” said Spielvogel. “Each issue of a newspaper contains a great deal of valuable content. The Web and related technologies allow publishers to find new global audiences for their information. Young readers look online first for information, so our support of this competition is helping to grow the next generation of media leaders.”
"The students on the Smoke Signals Newspaper staff and our entire faculty are excited about this new phase of presenting the news of our school and community to our readers. In our 50-plus year history, we have developed a strong alumni support group. Now, these supporters, as well as others, can keep up with the events of our school as Smoke Signals is presented online," said Linda Evanchyk, Journalism Teacher/Advisor for the Smoke Signals Newspaper, Choctawhatchee High School. "We are grateful to Olive Software for giving the students the opportunity to have their work available to such a vast audience and are confident that this venture will be a major step in strengthening not only my students' work, but in strengthening scholastic journalism in general. The Smoke Signals staff and I are eager to get started on our first issue!"
In Use At The Northwest Florida Daily News
The Northwest Florida Daily News has used Olive ActivePaper Daily
since 2002. With a circulation of 36,000 daily subscribers, the publication
gained over 1,400 online readers by offering access to its electronic
version. Readers access the fast-loading e-edition using just a browser,
and can read the paper in its original, familiar layout.
“We’re very happy to offer an Olive edition of Choctaw’s very high-quality student newspaper,” Editor Pat Rice said. “In this day and age, people look for their news both online and in print. Providing Choctaw’s paper online coincides with the Daily News mission of delivering news in print, online, and on other platforms in the future.”
About Olive Software
Olive Software (www.olivesoftware.com) transforms unstructured content
into intelligent knowledge assets, enabling information discovery, effective
search and future-proof preservation. Hundreds of companies rely on Olive
to unlock the information in their content and publish it through a browser,
customized web application or portal, or knowledge management application.
Olive’s end-to-end electronic publishing platform understands the
structure and semantics of electronic, paper, microfilm, and microfiche
documents and automatically converts them to XML with highly searchable
metadata. Olive Software is based in Santa Clara, California, with sales
offices in New York, Washington DC, Denver, and Los Angeles, and R&D
facilities in Israel.
Media Contacts:
Sasha Frey
Marketing Director, Olive Software
+1 720.747.1220
sashaf@olivesoftware.com
www.olivesoftware.com