Press Release
The Kansas City Star Selects Olive Software to Provide Platform for E-Edition
Daily Electronic Edition Delivers Improved User Experience and Keeps Time-Crunched Readers Abreast of Local News and Information
Santa Clara, California, MAY 15, 2007 – Point, Click &
Connect
The Kansas City Star, a McClatchy (NYSE: MNI) daily newspaper,
has chosen Olive Software, Inc. to deliver its enhanced daily electronic
edition. The Star’s new electronic edition, e-Star, uses Olive’s
ActivePaper Daily, a web-based and easy–to-navigate solution that
preserves the paper’s original layout. The fast-loading format makes
viewing The Star on the web as easy as reading the paper in print.
To introduce E-Star to users everywhere, The Star is offering free two-week subscriptions. To take advantage of this limited time offer go to www.kansascity.com and click on E-Star at the top left-hand portion of the page.
“Our e-Star edition meets the needs of customers who want a portable, electronic platform for reading today’s paper while maintaining the familiar design and organization of the printed product,” said Chris Christian, vice president of circulation for The Star.
Olive’s ActivePaper Daily provides additional functionality that PDF electronic editions cannot match. Readers can access a publication anywhere, anytime—with just a web browser—and without additional client software. In addition, the XML-based format means publishers can easily transform content into an electronic edition and allow web users to read a publication the exact way it appeared in print, as well as search the full text of every article.
“ActivePaper Daily allows papers to attract a variety of users
– from snowbirds who want to stay on-top of hometown news to younger
readers who spend more time online, said Yuval Rachmilevitz, president
and CEO of Olive Software. “With the acquisition of e-edition users,
papers gain ABC audited subscribers and expand their market and audience
reach.”
Rachmilevitz continued, “The enhanced electronic edition of The
Kansas City Star is a benefit to both readers and the newspaper
itself. Our software lets newspapers offer a new level of service to their
loyal readers and gives subscribers access to both an electronic edition
and the previous seven days of archives.”
“We strive to maintain the special bond we have developed with our subscribers, and Olive’s sound e-publishing solution will help us reach even more readers. With Olive’s tools, we can deliver news to a segment of the population that is comfortable and used to reading information online and we can deliver it in a format that is intuitive and easy to use. In addition, readers that might not take a daily paper because they don’t want stacks of newsprint piling up, will have access to current news in a format that provides a remarkably similar experience to print with the added benefits of interactivity,” said Christian.
The Kansas City Star is the latest newspaper to use Olive’s
ActivePaper Daily to address new business drivers and a new breed of readership.
Other publications include The Daily Oklahoman, The Denver
Post, The Orange County Register, Lake Charles American
Press, and Lakeway Publishers.
About The Kansas City Star
The Kansas City Star Company is the leading information and web
content provider in the Kansas City DMA. Our combined audience has never
been greater, reaching more than 1 million readers a week. KansasCity.com,
the leading local website, provides users information, comprehensive breaking
news and commentary, advertising, e-commerce and other services.
The Kansas City Star Company is also a leading publisher of the daily Olathe News and weekly newspapers; Belton Star Herald and Cass County Democrat. Grand Communications, our specialty magazine division publishes SPACES, an innovative, creative and personal peek into the best of fine living; KC Weddings, Kansas City's premier wedding resource; INDULGE the luxury broadsheet magazine about living well and enhancing personal style reaching the most affluent households in the Kansas City area; all are leading publications in their categories. KansasCity.com is the number 1 local media web site in the Kansas City Market.
The Kansas City Star is owned by The McClatchy Company, the third largest
newspaper company in the United States, with 31 daily newspapers and approximately
50 non-dailies. McClatchy-owned newspapers include The Miami Herald,
The Sacramento Bee, the (Fort Worth) Star-Telegram, The Kansas
City Star, The Charlotte Observer, and The (Raleigh) News &
Observer. In addition, McClatchy has a robust network of internet
assets, including leading local Web sites in each of its daily newspaper
markets, offering users information, comprehensive news, advertising,
e-commerce and other services. The company also owns and operates McClatchy
Interactive, an interactive operation that provides Web sites with content,
publishing tools and software development; Real Cities (http://www.RealCities.com),
the largest national advertising network of local news Web sites; and
15.0% of CareerBuilder, the nation’s largest online job site. McClatchy
also owns 25.6% of Classified Ventures, a newspaper industry partnership
that offers classified Web sites such as cars.com and apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
About Olive Software
Olive Software (www.olivesoftware.com) transforms unstructured content
into intelligent knowledge assets, enabling information discovery, effective
search and future-proof preservation. Hundreds of companies rely on Olive
to unlock the information in their content and publish it through a browser,
customized web application or portal, or knowledge management application.
Olive’s end-to-end electronic publishing platform understands the
structure and semantics of electronic, paper, microfilm, and microfiche
documents and automatically converts them to XML with highly searchable
metadata. Olive Software is based in Santa Clara, California, with sales
offices in New York, Washington DC, Denver, and Los Angeles, and R&D
facilities in Israel.
Media Contacts:
Sasha Frey
Marketing Director
+1 720.747.1220
sashaf@olivesoftware.com
www.olivesoftware.com
Kansas City Star
Joe Coleman
Director Product Development
jcoleman@kcstar.com
www.kansascity.com