Press Release
ONLINE NEWS YOU CAN USE WITH THE WAUKESHA FREEMAN
DENVER, Colorado, 24 May 2006 - The Waukesha Freeman, a Southeast Wisconsin's newspaper (Conley Media) successfully gains online readers with its electronic edition powered by Olive Software.
Located in the technologically savvy suburbs of Milwaukee, The Waukesha Freeman is a small paper that posts big numbers. With a circulation of roughly twelve thousand subscribers, the publication gained over 2000 online readers (an average of 10 to 15 a day) by offering its patrons access to its electronic version. The newspaper's success is based largely on the ability to enhance its readers' experience.
Hays Goodman, webmaster for Conley Media, explained: "We attribute our success to several factors. Indeed, we are responding to the existing need among our subscribers to have access to the most current information, our afternoon edition with the digital version provides just that. Moreover, electronic version is free to print subscribers, something our competition doesn't offer. Finally, e-edition allows us to include additional pages that did not make it into the newspaper, while still producing an ABC compliant product."
Olive is proud to provide technological solutions that yield such impressive results. Kim Dail, VP Marketing Olive Software, commented on the newspaper's achievements: "We are pleased that Conley Media is strongly considering putting additional titles in Olive, in light of the Freeman's success. We understand that considerable thought went into the vendor selection process, and Olive's stability as a company was paramount during the decision making process. Our team takes great pride in the success of our customers around the world and the reliability of our company's solutions."
The Waukesha Freeman is among the numerous successful publishers across the world achieving great results with Olive's product line, including The Financial Times, Journal Register, Lakeway Publishers, Time Inc., Chicago Sun-Times, Pioneer Newspapers, and the Oklahoman to name a few.
Olive's Platform currently includes the following products and services: Electronic Edition, Archive module, AdPortal, Tearsheet module, and Pipex Digitization.
About Conley Media:
With locations throughout Wisconsin, Colorado, Arizona and Texas, Conley Media publishes newspapers, magazines, Web sites and operates two commercial printing facilities. Conley's printing division, Conley Printing, provides the technical capabilities of a large printer with the personalized service of a smaller shop. The company's most recent product launch is "San Antonio" magazine, a city magazine showcasing the best of San Antonio in food, fashion, culture and the arts.
Conley Publishing Group is a family owned business. With an average tenure of 7.3 years, Conley employs over 500 associates. The company operates using a number of subsidiary groups: Conley Media, Conley Magazines and Conley Printing.
About Olive Software:
Olive is a world leader in XML automation technologies, bridging the gap between the paper past and digital future. Olive's technology transforms any document that was ever created from any source, while preserving every aspect of a document in an intelligent and open digital format. With Olive's technology, corporate organizations, for the first time, can communicate the right information, maintain security, deliver on demand and ensure ease of use and accessibility all proven possible with Olive's single XML based infrastructure.
Olive is a privately held company based in Santa Clara, California, with sales offices in Denver and New York and R&D facilities in Israel. For more information about Olive Software, please visit the company's website at Olive Software www.olivesoftware.com
Media Contacts:
Conley Media
Hays Goodman
Webmaster
Email: hgoodman@conleynet.com
www.conleynet.com