Press Release
UNIVERSITY OF IOWA, COLLEGE OF ENGINEERING RECRUITS WITH OLIVE SOFTWARE
DENVER, Colorado, November 2, 2005 - University of Iowa, College of Engineering has partnered with Olive to deliver its new electronic recruitment catalog to prospects and their families across the United States.
University of Iowa, College of Engineering is continually looking for ways to distinguish themselves from larger competitive schools. In search of innovative tools that would capture the attention of today's youth, the institution turned to Olive." Olive Software is providing us a unique competitive edge in recruiting talented future students who want to become engineers...and something more. Instead of having prospective students (and parents) view ordinary web sites to learn about engineering academic program options, Olive Software's breakthrough technology will deliver a digitally preserved, yet highly interactive layout of our recruiting book online that enables us to stand above the other 300-plus engineering programs in the U.S," stated Fred W. Streicher, Director of Marketing and Communications College of Engineering.
Engineering@Iowa, a multi page, professional full color recruiting viewbook was a perfect fit for Olive's electronic edition. Olive's VP of Professional Services, Avi Golan commented on the processing of the publication:" It was a pleasure working with the College of Engineering staff. Their vision and determination coupled with Olive's technology helped us create an interactive edition of which we all can be proud. Now the institution can deliver and archive their admissions catalog for a fraction of the cost, while at the same time relating to young prospects by using rich media inserts and article clipping, via media that a computer savvy generation prefers." University of Iowa, College of Engineering is the first university in the United States to use Olive's technology for recruitments purposes. The institution will be a valuable addition to a long list of magazine publications, including Reed Business, Time Inc., ESPN, and Sports Illustrated on Campus that are currently using are Olive Software.