Press Release
ACTIVEMAGAZINE POWERS
SPORTS ILLUSTRATED ON CAMPUS ELECTRONIC EDITION
DENVER, Colorado, November 30, 2004 - Olive
Software’s ActiveMagazine™ powers the recently
launched electronic edition of Sports Illustrated
On Campus. The new online version is an exact replica
of the popular print edition, which is distributed as
an insert every Thursday throughout the school year
in more than 70 major college newspapers. The electronic
edition of Sports Illustrated On Campus is
available at no cost to visitors of SI.com,
Sports Illustrated’s Web site.
“With the launch of the electronic edition, Sports
Illustrated On Campus is reaching the college audience
in a way they both appreciate and enjoy, while extending
advertiser benefits to the Web,” said Chris Kelly,
Vice President of Sales for Olive. “The electronic
edition replicates the magazine layout, delivering the
original look and feel in a streaming, fast loading,
Web-based format for both online and offline reading
enjoyment. Now Sports Illustrated On Campus
has very effectively extended its reach far beyond the
72 colleges included in the limited print run.”
“The online version of Sports Illustrated
On Campus enables us to expand the magazine’s
reach beyond the more than 70 campuses that currently
receive it each week," said Dave Morris, Publisher
of Sports Illustrated. "It also allows us to connect
with college sports enthusiasts of all ages in a timely
and efficient manner."
ActiveMagazine is a patented Enterprise Content Management
system that aggregates diverse source content into a
single XML-based repository, digitally preserving and
richly infusing content with feature enhancements for
output to multiple electronic devices.
About Olive Software, Inc.
Olive Software develops and markets an enterprise level
content management platform for publishers and libraries,
featuring an automatic transformation of new and printed
publications to XML, long term digital archiving, and
powerful multi-media electronic publishing system. The
platform offers multiple vertical applications driven
from a single workflow and single XML repository. Founded
in 1999 by a team of experienced entrepreneurs, technologists
and publishing industry veterans, the company is well
on its way to becoming the industry standard in the
electronic publishing space.
http://www.olivesoftware.com
About Sports Illustrated On Campus
SI ON CAMPUS is solely dedicated to college athletics and the sports interests of college students. The publication is distributed at more than 70 major universities throughout the school year, generating a circulation of one million readers between the ages of 18 and 24. The 28-page publication is distributed at no cost to students 13 times each semester (26 times per school year), primarily every Thursday of each school week.