Press Release
CAMPAIGN FIRSTVIEW LIVE ONLINE WITH ACTIVEMAGAZINE
London – 9 June 2004 – Applecart Solutions, a leading technology consultant and reseller of software, announced today that it has provided a solution to make the complete online version of Campaign magazine, Britain’s leading publication for the advertising, marketing and media sectors, available exclusively to all subscribers via the Brand Republic website (www.brandrepublic.com). Campaign FirstView is now live online using the technology of Olive Software’s ActiveMagazine, as distributed by Applecart.
Campaign FirstView grants readers instant access to the latest edition of Campaign from the moment it is published. Regardless of location, subscribers can run detailed searches by company name and campaign and can read specific stories on demand. Additionally, Campaign FirstView is practical for use on lower bandwidth connections and does not raise any network security concerns, as there is no proprietary software or data download.
Advertisers gain extra exposure and value via this medium, as it provides an ideal delivery mechanism to a highly targeted audience.
"As the leading advertising magazine in Britain, we worked very closely with Applecart to determine which solution would most effectively provide our readers with immediate delivery of the latest news and our advertisers with more outlets,” said Jane Macken, MD of Haymarket Business Solutions. “As a very advertising savvy readership, Campaign FirstView subscribers will value the dual benefits of experiencing high impact advertising methods while reading the latest industry news as it’s published.”
“We are thrilled Haymarket chose Applecart and subsequently ActiveMagazine to bring Campaign online to its readers,” said Dominic Duffy, managing director of Applecart. “Applecart prides itself on partnering with clients to develop solutions that advance their specific business objectives. Furthermore, we are confident Campaign’s decision to choose Applecart will positively impact its business through realisation of extensive new brand building opportunities, all of which will be supported by this highly advanced distribution method.”
About Applecart Solutions
With a new approach to technology solutions and systems integration, Applecart offers a range of groundbreaking software solutions designed specifically to maximise return on investment for its clientele. Addressing the needs of publishers and corporates alike, Applecart forges partnerships with pioneering suppliers to create bespoke solutions in a wide range of applications. With the aim of removing the mysteries often associated with systems integration, Applecart management will keep an open mind and listen to individual client needs to ensure that products and services remain practical, cutting-edge and cost-effective.
About Campaign Magazine
Published weekly since 1968, this is Britain's leading magazine for the advertising, marketing and media sectors. It has an unrivalled record of breaking important news stories, and its design has been imitated by publishers the world over. Campaign's circulation is fully paid for, and it is read by nine out of 10 executives in leading UK advertising agencies and 30,000 clients every week. Campaign runs four major industry events each year: the Press Advertising Awards in March, the Direct Awards in May, the Poster Advertising Awards in October and the Media Awards in November.
About Haymarket Publishing
Haymarket is a specialist publishing company operating in many of the world's major markets.
Haymarket is the largest private magazine publisher in the United Kingdom, with titles published in 23 languages across almost 100 nations. Haymarket’s global expansion has come from wholly owned subsidiaries, from joint ventures, from extensive licensing of key magazines to other publishers and through enterprises managed from the United Kingdom.
Subsidiaries and joint ventures are based in strategic world business centres in Germany, the USA, China, Australia and Malaysia. Licensed editions are produced and distributed throughout Latin America, Europe, India, Asia, Australia and Africa, putting Haymarket titles on sale from the Arctic Circle to the tip of South America.
Media Contacts:
Jessie Allen
River Rouge Communications
020 7283 7263
jallen@riverrouge.co.uk
Dominic Duffy
Applecart
020 7520 8647
dominic.duffy@applecartsolutions.com
Jane Macken
Haymarket
020 8267 5000