Discover Best Practices Driving McClatchy’s Success
Despite sluggish and declining newspaper subscriptions, McClatchy, a U.S. news and information leader, has experienced growth and an increase in advertising revenues by implementing a digital display advertising program in their eEdition. With the help of Olive Dynamic Newsstand (ODN), McClatchy leveraged the ODN’s rich presentation for a superior user engagement. In addition, the ODN delivered the inventory that yielded net new revenue streams and optimizations that increased McClatchy’s eEdition advertising revenues by 250% in the first quarter alone.
In 2015, user sessions of eight of the largest Olive eEditions trended up 13% year-over-year and continue to climb.
Using best digital practices garnered from its large media clients, Olive Software supports publishers’ digital strategies and revenue goals through continuous technology and network business innovation. ODN allows publishers to optimize user experience and improve engagement across a variety of platforms. In turn, this allows publishers to command premium advertiser revenues.
Olive Dynamic Newsstand publications enjoy:
- 18-20 minutes time on site
- 30-60 pages per visit
- 50-95% return visits