Fishing for New Digital Activations (& Subscribers)
The Denver Post Contest Nets Over 5,000 Entries and More Digital Activations
As part of its marketing efforts this year, The Denver Post held a cross-media contest that netted it more than 5,000 entries and increased digital activations for its eEdition. Using Olive Dynamic Newsstand (ODN), The Post was able to make progress against its goals of expanding digital subscriber engagement while also increasing subscriber awareness of their digital offerings. Olive provided the way to assert The Denver Post brand while optimizing user experience and improving reader engagement.
Fill out the form to download the brief “Finding Dory contest nets over 5,000 contest entries and more digital activations for The Denver Post” for a closer look at the contest details.
In 2015, user sessions of eight of the largest Olive eEditions trended up 13% YoY and continue to climb.
Using best digital practices garnered from its large media clients, Olive Software supports publishers’ digital strategies and revenue goals through continuous technology and network business innovation. ODN allows publishers to optimize user experience and improve engagement across a variety of platforms so they can command premium advertiser revenues.
Olive Dynamic Newsstand publications enjoy:
- 18-20 minutes time on site
- 30-60 pages per visit
- 50-95% return visits