Cox Media Group Engagement Program Yields 475,000 New Subscribers
Mastering subscribers loyalty through content engagement
As part of Cox Media Group marketing efforts to grow their subscriber base, they launched an engagement program in 2014 that yielded these results at four of Cox Media Group’s newspapers:
- 475,000 new print and digital-only subscribers
- 58% increase in registered subscribers
- 38% increase in engaged subscribers
- 15% increase in loyal subscribers
Fill out the form to download the brief “Cox Media Group Beats the Industry Engagement Averages” for a closer look at the four digital strategies that drove their measurable success.
In 2015, user sessions of eight of the largest Olive eEditions trended up 13% YoY and continue to climb.
Using best digital practices garnered from its large media clients, Olive Software supports publishers’ digital strategies and revenue goals through continuous technology and network business innovation. ODN allows publishers to optimize user experience and improve engagement across a variety of platforms so they can command premium advertiser revenues.
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- 18-20 minutes time on site
- 30-60 pages per visit
- 50-95% return visits