Ask a book publisher to tell you the biggest challenge they face today and you’ll get a variety of answers. I know because I’ve been asking publishers for quite awhile now. I also made sure I posed the same question to the 20+ publishers I met with at the recent Frankfurt Book Fair.
Although the answers vary there are a small number of popular responses. One of the most common ones is simply “discovery”. Publishers are concerned that their content will never rise above all the marketplace noise.
One of the keys to addressing discovery is to focus on where consumer eyeballs already are. Facebook is a terrific example. As the planet’s largest social media network it represents an enormous opportunity for content discovery and consumption.