Normally I am not a fan of re-writing a summary of a story and reposting… but this is important and I had to share it.
It appears the Times of London is taking charge in the battle for the value of digital advertising in their tablet edition with a bold and research based approach. They are now charging just as much for advertising in their tablet app as they do for print.
After extensive research, they found that the reader engagement dynamics are so high with their tablet digital edition, that they feel that advertising in it is worth just as much as print advertising (if not more)… and their advertisers are agreeing!
Further details are covered in this article from The UK’s Press Gazette:
While we feel this has been true of eEdition for a long time, let’s hope this is a trend continues.
Contact Olive today to find out how you can explore this option as well!